Monday, December 18, 2017

It’s fair to say that social media doesn’t always bring out the best in people, but Strava is one corner of the internet where people manage to share information and interact with one another without turning into hellish monsters.

So far those interactions have broadly been limited to responding to each other’s activities – runs, cycles and swims – either by giving kudos or commenting on the activity, usually with a cheery “well done”. Maybe you’d throw an emoji into the mix too.

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The result of this was a pleasant, but limited, social media experience. No longer. Strava is now expanding the amount of info you can share on the app by rolling out its posts feature to all users.

Posts became available to a select few athletes in May, allowing them to upload non-activity content to their Strava profiles. Now it’s available to all, so you can post articles and stories, or ask questions, or provide useful training tips or podcast recommendations. All of this is shared with equally exercise-keen followers who can respond to the post with their own insight and advice.

For example, rather than a simple activity upload from your latest run which gives your stats and a brief comment on how it went, you can now put up a long post detailing every emotion that went through your head along the way. Or share any niggles that might have arisen with a plea for advice on how to deal with them. Or complain about your running shoes and ask for suggestions for new ones. Or all of the above, illustrated with a series of photos you took while running.

If you’re wondering how to go about sharing a post on Strava, start by updating to the newest version of the app, then check out the video below.

Video of How to Use Strava: Ask a question or tell a story with posts

In addition to introducing the new posts feature, Strava has also updated the activity feed on the app, which will now prominently display photos attached to an activity and makes it easier to view group activities. The new feed will be available to all later this week, while posts is available now – as soon as you update the app.